Youtube: The New Political Arena for the Young

Think tank Political Studies for Change (KPRU) holds the view that the new method of attracting the technocrats in Malaysia is through Youtube. It is free to see that Youtube users are an untapped source of voters for the poltical parties of Parti Keadilan Rakyat (KEADILAN) and Barisan Nasional (BN) during this run up to the 13th General Election (GE13).

Table 1: A Pool Sample of Chosen Video Clips featuring Political Parties and Political Leaders

No Video Views Likes Dislikes
1. Guan Eng di mata mereka…. “Kari Kepala Ikan & Seluar Pendek” 125,826 1,687 77
2. 1马工作团队 – Love Is In The Air 79,301 202 2,536
3. Mendaki Politik Baru – Zairil Khir Johari dan Steven Sim Chee Keong 3,379 64 3
4. 颜骏任 Frankie Gan Joon Zin – 我问天 12,509 21 294
5. Mat Taib sah sertai PAS 32,786 340 11
6. PRU-13 : Wajib Undi Barisan Nasional pada Pilihan Raya Umum ini 492 5 13
7. Bajet 2013 Khas: Tanya Najib [Secara Langsung] 129,336 627 15,153
8. Borak bersama Anwar 17 August 2012 #BorakAnwar (English) 30,451 175 64
9. Borak bersama Anwar 17 August 2012 #BorakAnwar (BM) 23,152 132 18
10 Anwar Ibrahim: Saya Yakin Akan Ada Perubahan Besar Dalam Masa Singkat 4,949 66 4
11 Najib dimalukan penonton Psy di Pulau Pinang? 264,061 592 86
12 Najib: Are You Ready For BN? People: Nooo! – CNY @ Penang , PSY- Gangnam 185,635 933 78
13 #SoalJawabTunMahathir TV3 FULL 13,832 191 16
14 Ubah Rocket Style 347,112 2884 357
15 UBAH Rocket Style (Malaysian Gangnam Parody) English Version 227,141 2374 154
16 Video Kempen Wanita PRU13: Tangan Mu 27,705 307 10
17 PRU-13 : BN Lancar Manifesto 6 April 2013 Untuk Rakyat Nilai 1,948 14 31
18 Vote for us and get more cash, BN tells Malaysia 13,851 16 507
19 Manifesto: Menepati Janji, Membawa Harapan 3,050 30 48
20 BN ciplak manifesto Pakatan dengan ketara 8,067 99 10
21 Inside Story – Is it time for change in Malaysia? 72,895 402 63
22 Mixed reviews for Najib’s CNY video 28,769 76 343
23 Malaysian opposition leader speaks to Al Jazeera 45,093 492 85
24 Najib Razak interviewed about BERSIH 2.0 (CNN) 36,537 41 580
25 Malaysia’s Prime Minister Najib Razak – Interview with Australia Network’s N 11,269 27 124
26 Terbaru! Video Zulkifli [PERKASA] Hina Kaum India Pada 06-03-2013 35,669 50 65

Table 2: Top Ten Most Popular Political Parties and Political Leaders Clips

No Video Views
1 Ubah Rocket Style 347,112
2 Najib dimalukan penonton Psy di Pulau Pinang? 264,061
3 UBAH Rocket Style (Malaysian Gangnam Parody) English Version 227,141
4 Najib: Are You Ready For BN? People: Nooo! – CNY @ Penang , PSY- Gangnam 185,635
5 Bajet 2013 Khas: Tanya Najib [Secara Langsung] 129,336
6 Guan Eng di mata mereka…. “Kari Kepala Ikan & Seluar Pendek” 125,826
7 1马工作团队 – Love Is In The Air 79,301
8 Inside Story – Is it time for change in Malaysia? 72,895
9 Malaysian opposition leader speaks to Al Jazeera 45,093
10 Najib Razak interviewed about BERSIH 2.0 (CNN) 36,537

Table 3: Top Ten Clips According to Likes and Dislikes

No Video Likes Dislikes
1. Ubah Rocket Style 2884 357
2. UBAH Rocket Style (Malaysian Gangnam Parody) English Version 2374 154
3 Guan Eng di mata mereka…. “Kari Kepala Ikan & Seluar Pendek” 1,678 77
4 Najib: Are You Ready For BN? People: Nooo! – CNY @ Penang , PSY- Gangnam 933 78
5 Bajet 2013 Khas: Tanya Najib [Secara Langsung] 637 15,153
6 Najib dimalukan penonton Psy di Pulau Pinang? 592 86
7 Malaysian opposition leader speaks to Al Jazeera 492 85
8 Inside Story – Is it time for change in Malaysia? 402 63
9 Mat Taib sah sertai PAS 340 11
10 Video Kempen Wanita PRU13: Tangan Mu 307 10

Table 1 displays a small pool sample of videos relating to the election and also videos regarding political leaders of KEADILAN and BN. It can be seen that the videos featuring Prime Minister Datuk Seri Najib Tun Razak will either gain a high volume of views (clip regarding Najib humiliated by Psy audiences in Pulau Pinang) with high volume of ‘dislikes’ or a video clip with low volume of viewers (video GE13: Must vote for Barisan Nasional this GE)  and high volume of ‘dislikes’ (video of 2013 Budget: Ask Najib [Live]).

Meanwhile, it can be seen that the video clips featuring Pakatan Rakyat (PAKATAN) leader, particularly KEADILAN de facto leader Dato’ Seri Anwar Ibrahim, the videos will receive a high volume of viewers and also a high volume of ‘likes’ (the clip Malaysian opposition leader speaks to Al Jazeera).

Najib’s Google Hangout saw as much as 129,336 views as well as much as 15,153 ‘dislikes’. Meanwhile, the video clip featuring Vice Presiden of Pan-Malaysian Islamic Party (PAS) and Secretary General of Democractic Action Party (DAP) Lim Guan Eng garnered as much as 125,826 views with 1,687 ‘likes’ and ‘77’ dislikes. The two video clips featuring Anwar Ibrahim’s Google Hangout that was uploaded by Anwar Ibrahim himself saw as much as 53,603 views, 307 ‘likes’ and 82 ‘dislikes’.

As for Table 2 and 3, the two tables displays the two top ten separate list based on views and ‘likes’ and ‘dislikes’ clicks. The pattern emerging from the two lists is that the video featuring Najib produced a lot of negative feedback from Youtube users as opposed to the positive feedbacks gained from the videos featuring Lim Guan Eng and Anwar Ibrahim.

Considering the fact that this is just a small pool of samples and does not include the plethora of political and election video clips on Youtube, the lists are opened for debate.

However, the pattern emerging from the lists cannot be ignored. Youtube has over 1 billion viewers each month. As for Malaysia, 80 percent of internet users watch videos on Youtube and there are more than 51 percent of active Youtube users. One of the most popular video clips relating to politics from Januari to April 2013 is the video clip of Bawani’s Listen that was uploaded by the user, Penguincute33 saw as much as 1,290,835 views, 4,002 ‘likes’ and 1,053 ‘dislikes’. It also generated as much as 8,594 comments from Youtube users.

As for the the individual pages on Youtube, the most popular Malaysian Youtube page belongs to the controversial internet celebrity, Namawee. His page remains as the most watched page of 41,106,780 viewers from 133 video clips. This is the clear power possessed by Youtube in dissemination of ideas and news in Malaysia.

As a whole, BN has failed to garner the support from Youtube users as well as the internet users in Malaysia. Most importantly, the uploaded video of BN’s manifesto launch garnered only 3,050 views, as oppsed to the KEADILAN’s video on the Women’s Campaign in Your Hands garnered as much as 27,705 views. This is a clear show of disinterest by the Youtube users towards BN’s manifesto. Instead, the small video clip on the women’s campaign by KEADILAN that was uploaded by the user, Media Rakyat had scored major support from Youtube users.

KPRU believes that Malaysian technocrats have chosen Youtube as a main source of information on the poltical and election landscape as opposed to the mainstream media. The warm response towards video clips featuring the opposition parties seem to be more positive as opposed to the video clips featuring BN. KEADILAN may have a lot to lose in this coming GE13, but by analyzing the amount of views on Youtube, KEADILAN has the virtual world in their hands. In other words the technocrats have showed their support towards KEADILAN and not BN.  The final conclusion of the GE13 has the potential to rule in the favour of PAKATAN and disappoint BN.

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